BRAND PROFILE
Mercedes Osta is a brand founded in 2018 in Milan, with the firm desire to create exclusive garments, with quiet lines but prints that tell many stories. The brand presents an artisanal and artistic spirit, complemented by a continuous search of the highest quality in the materials and tailoring. Initially, the brand started with a tailor-made soul with the goal of writing stories for and with the clients through the creation of exclusive clothes. Later, a couple of mini collections were developed and sold at the boutique Imarika in Milan. The fashion designer’s vision hasn’t change over time: as it was at the beginning, every step is followed closely and each sample is realized in all its details as a singular tailor made suit. The incessant and in-depth research of artistic sources that inspire essential lines and colored brushstrokes; the development of the texture in digital support, the attention to detail in the garment manufacturing, are just some of the main steps of the process that is considered to be a central part of its value proposition. For this reason the fashion designer aspires to build a design office that is increasingly configured as a research laboratory on different techniques related to different materials in order to enrich her creative language. Mercedes Osta places the partnership with local manufacturers and the respect for their work among the fundamental bases to be able to have a solid growth.
The proposal is dedicated to women who love simplicity, to those who love to communicate something personal through the mix and match of every day and occasion. Women who are always feminine, never ordinary, never exaggerated… despite knowing how to dare.
DESIGNER PROFILE
Mercedes Osta is a fashion designer with Italian-Uruguayan origins who lives and works in Milan, Italy. At the early age of fifteen years old she started making her own clothes and taking pattern and sewing lessons with a seamstress. Following her inner passion, she then enrolled at the University of Design in Montevideo and graduated as a fashion designer. After studying and working several years, she achieved a Post Graduate at Domus Academy in Milan. Later on, she worked at Dusan s.r.l., a fashion luxury brand based in Milan, being part of the design and production team. With firm determination, she decided to start her own business encouraged by her vision and inner spirit. She founded her own brand, which reflects her ability to create her own projects, striving to find the best way to fulfill them. The idea of creating a brand is part of the desire to commit herself to a job that considers the process the most important aspect of her work. Her creative process takes inspiration from many varied artistic fields to then harmonize them with her own intuition. Her passion about craftsmanship and traditional techniques made her include her own handmade prints within the collections, completing the proposal with an accurate search and choice of materials. Each element is important in order to express the personal sensibility. Her style presents clean shapes and silhouettes, a collage of textures with a harmony color palette and the mix match with delicate materials. The clothes talk about freedom, the elegance of movement and comfort, enhancing the beauty of simplicity with an effortless style. Each moment can be remembered by specific things such as a perfume, a particular light, a dress. Mercedes loves the idea that her pieces become part of women’s lives and stories and that they can find their inspiration through her creations.